FILE - This file citizen journalism image taken on, Sunday, March. 10, 2013 and provided by Aleppo Media Center AMC which has been authenticated based on its contents and other AP reporting, shows Syrians standing next to dead bodies that have been pulled from the river near Aleppo's Bustan al-Qasr neighborhood, Syria. More than 6,000 people were killed in the Syrian civil war in March alone, according to a leading activist group that reported it was the deadliest month yet in the 2-year-old conflict. (AP Photo/Aleppo Media Center AMC, File)
FILE - This file citizen journalism image taken on, Sunday, March. 10, 2013 and provided by Aleppo Media Center AMC which has been authenticated based on its contents and other AP reporting, shows Syrians standing next to dead bodies that have been pulled from the river near Aleppo's Bustan al-Qasr neighborhood, Syria. More than 6,000 people were killed in the Syrian civil war in March alone, according to a leading activist group that reported it was the deadliest month yet in the 2-year-old conflict. (AP Photo/Aleppo Media Center AMC, File)
FILE - In this Wednesday, March 13, 2013 photo released by the Syrian official news agency SANA, Syrian doctors treat a man who was wounded at the scene where two mortar rounds exploded near an orphanage, at al-Boukhtyar area, in Damascus, Syria. More than 6,000 people were killed in the Syrian civil war in March alone, according to a leading activist group that reported it was the deadliest month yet in the 2-year-old conflict. (AP Photo/SANA, File)
FILE - In this Thursday, March 28, 2013 photo released by the Syrian official news agency SANA, a Syrian doctor treats an injured man who was wounded at the open-air cafeteria at Damascus University in the central Baramkeh district, in Damascus, Syria. More than 6,000 people were killed in the Syrian civil war in March alone, according to a leading activist group that reported it was the deadliest month yet in the 2-year-old conflict. (AP Photo/SANA, File)
FILE - This Friday, March 1, 2013 file citizen journalism image provided by Aleppo Media Center AMC which has been authenticated based on its contents and other AP reporting, shows a Syrian child, injured by heavy bombing from military warplanes, in the town of Hanano in Aleppo, Syria. More than 6,000 people were killed in the Syrian civil war in March alone, according to a leading activist group that reported it was the deadliest month yet in the 2-year-old conflict. (AP Photo/Aleppo Media Center AMC, File)
FILE - In this Thursday, March 21, 2013 photo released by the Syrian official news agency SANA, Syrian doctors treat an injured man who was wounded at the Eman Mosque where a suicide bomber blew himself up, killing Sheikh Mohammad Said Ramadan al-Buti, an 84-year-old cleric known to all Syrians as a religious scholar, at the Mazraa district, in Damascus, Syria. More than 6,000 people were killed in the Syrian civil war in March alone, according to a leading activist group that reported it was the deadliest month yet in the 2-year-old conflict. (AP Photo/SANA, File)
BEIRUT (AP) ? March was the bloodiest month yet in Syria's 2-year-old conflict with more than 6,000 documented deaths, a leading anti-regime activist group said Monday, blaming the increase on heavier shelling and more violent clashes.
Rami Abdul-Rahman, who heads the Syrian Observatory for Human Rights, said the increased toll is likely incomplete because both the Syrian army and the rebel groups fighting the government often underreport their dead in the civil war.
"Both sides are hiding information," Abdul-Rahman said by phone from Britain, where his group is based. "It is very difficult to get correct info on the fighters because they don't want the information to hurt morale."
The numbers, while provided by only one group, support the appraisal of the conflict offered by many Syria watchers: The civil war is largely a military stalemate that is destroying the country's social fabric and taking a huge toll on civilians.
The increase also reflects the continuing spread of major hostilities to new parts of Syria. While clashes continue in Aleppo, Damascus and Homs, Syria's three largest cities, rebels have launched an offensive in recent weeks to seize towns and army bases in the southern province of Daraa, largely with the help of an influx of foreign-funded weapons.
The Observatory, which works through a network of contacts in Syria, said those killed in March included similar numbers of combatants on both sides: 1,486 rebels and army defectors and 1,464 soldiers from the Syrian army.
But the number of civilians killed exceeded them both: 2,080 total for the month, including 298 children and 291 women.
In addition, there were 387 unidentified civilians and 588 unidentified fighters, most of them foreigners fighting with the rebels, bringing the March total to 6,005, Abdul-Rahman said.
He criticized the international community for not doing more to stop the bloodshed, which he said could increase.
"If there is no solution, we think the numbers will get worse in the coming months," he said.
The March toll surpassed what had previously been the deadliest month, August 2012, when airstrikes, clashes and shelling killed more than 5,400 people, Abdul-Rahman said.
His total death toll for the conflict through the end of March was 62,554, a number he acknowledged as incomplete, suggesting the true figure could be twice as high.
Besides the underreporting of dead fighters by both sides, he mentioned the tens of thousands of missing persons and captives held by the regime and the rebels. The fate of these people is rarely uncovered, he said.
He also said more than 12,000 pro-government gunmen known as "shabiha," along with government informers may have been killed by the opposition and never reported.
The constant stream of new reports, in addition to the lack of free access to much of the country, makes full investigations impossible.
"Since there are more dying every day, it is very hard to go back and document those who died before," Abdul-Rahman said, calling for an independent international investigation inside Syria.
The Observatory's numbers are not as high as those given by the United Nations.
On Feb. 18, a U.N.-appointed Commission of Inquiry on Syria issued a 131-page report saying about 70,000 people had been killed in the conflict. The report compiled and corroborated death reports from a number of different sources.
The U.N. has not updated its number since.
The Syrian government does not provide regular death tolls for the conflict. Syrian officials did not immediately comment on the reported death toll.
Assad's regime describes the conflict as a foreign conspiracy to weaken the country carried out by terrorists on the ground.
In an attempt to boost that argument and rally regime supporters, Assad's wife, Asma, broke her long silence on the events shaking the country in a video shown on Syrian TV stations over the weekend and posted on the Internet.
In the professionally produced 14-minute video, she was seen greeting, hugging and kissing women who were described as the mothers of Syrian soldiers killed in battle.
The video, titled "With Your Soul, Protect the Jasmine," said it was filmed during a reception on Mother's Day, which is celebrated in much of the Arab world on March 21. Asma Assad, dressed casually and speaking in Arabic, thanked the mothers for their sacrifice.
"Instead of fearing for yourselves, fearing for your lives, you feared for all of Syria," she said. "Instead of your children fearing only for you, they feared for all the mothers in the country. They went to protect the country knowing that Syria, the homeland, is the mother of all."
When she finished her speech, a girls' choir broke into a patriotic song.
The video, which was posted Friday on the official Facebook page of the president's office, is the first time Asma has spoken out in public since the start of the conflict. Her silence had prompted some to speculate that the British-born first lady disapproved of the regime's violent crackdown on the opposition.
She appeared briefly at a pro-regime rally in January 2012, smiling with her children as her husband said the "conspiracy" against Syria was in its final stage.
A month later, she accompanied her husband to a polling station during a referendum on a new constitution, but did not speak.
In recent weeks, the president's office has published photos of her visiting the children of people killed in the civil war.
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Associated Press writer Zeina Karam contributed reporting from Beirut.
Associated PressSource: http://hosted2.ap.org/APDEFAULT/3d281c11a96b4ad082fe88aa0db04305/Article_2013-04-01-ML-Syria/id-9ecf2d74b8054b5a98921fede31c7f4b
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Singapore beauty e-tailer, Luxola, just raised its Series A round from GREE Ventures. The amount was undisclosed, but has been rumored to be in the region of $1.61 million (S$2 million). The company carries about 60 brands of cosmetics and beauty products on its website, and ships to countries in Southeast Asia like Singapore and Malaysia. Its site was launched in September 2012, and it had previously raised a seed round of about $596,820 (S$740,000) from Wavemaker Labs and Singapore government fund, the National Research Foundation. Its initial angel round was about $423,460 ($525,000), according to CEO and founder, Alexis Horowitz-Burdick. Besides its latest funding round, the company has also managed to pull over former community manager for PopSugar, Christine Ng. She was working in Silicon Valley for over a decade, and was also previously SVP at Sephora Digital. She joins Luxola as its chief marketing officer. “We’re grateful for Christine. The sort of experience she has doesn’t exist in Southeast Asia yet because the community isn’t that old. She doesn’t just have online experience, but also directly with the beauty industry,” said Horowitz-Burdick. Before founding Luxola, she came to Singapore from Washington, DC about six years ago. She had started a group buying site called The Sweet Spot. “I wasn’t interested in the race to the bottom anymore,” she said, of the decision to sell higher-tier products. The average basket price for Luxola is about US$44 (S$55), she said. Luxola employs a staff of ten. Those are split into two on the engineering side, three handling creative and design tasks, and two marketing people. The new funding will allow Luxola to continue its expansion into the region and set up warehouses there, to complete fulfilment more easily. Currently, it has a warehouse space in Singapore and ships out of it.
