The way we?ve been using the internet and accessing it has changed dramatically over the past ten years due to tremendous changes in wireless communication technology. In 2002, we were using our desktop PCs and laptops to surf the internet, connected to the cyber highway by a dial-up connection, cable, or DSL. Internet access wasn?t really mobile at all, unless one had a particularly long cable! And back then, our mobile phones were just that: phones that were used for voice calls, and the occasional SMS or text would get sent out.
The wireless technology has changed all of that. The latest modern mobile phone networks allow for wireless internet and data transfer, and gadgets have flooded the market to take advantage of this development. As a result, we now use smartphones and other mobile devices to use the internet while we?re on the go; in fact, most of the phones now available at the market make for a better internet surfing experience than our fixed PCs did a decade ago. The changes have been rapid and astounding.
What the Experts are Saying About How We Use Our Mobile Devices
James Martell, host of Coffee Talk, an extremely popular podcast on Internet marketing and Don Campbell, CEO of Expand2Web and social media marketing expert, recently had a chat on Martell?s online radio show Coffee Talk, in which both men highlighted the stunning changes in our internet and telephone behavior.
- 91% of smartphone users keep their device within arm?s reach 24/7.
- 44% of the 400 million Facebook users access the site with a mobile device.
- 9 out 10 Internet searches conducted on a mobile device lead to an action.
- 61% of local searches conducted on a mobile device result in a phone call to a business.
Small Businesses Need to Catch Up to Reach Potential Customers
So what do all of these numbers really mean? Well, when we consider that an astonishing 85% of small business owners don?t have an online presence suitable for mobile devices, it means that small and medium businesses are still catering to a clientele that may have existed a decade ago but have moved beyond the last decade?s technology.
Consider this: the fact that businesses need an online presence has been well established and many businesses do have websites that they update frequently in order to place highly on search engine results and interact with clients forming good customer relations. However, if these websites are not mobile friendly, the only customers they will be able to reach are those that are sitting at non-portable internet access sites. Furthermore, people are not likely to conduct local searches on their PCs or laptops; they are going to do them on their ever present mobile phones whenever the need strikes them. If your website isn?t friendly to mobiles, the potential loss to your business could be catastrophic.
Even More Info to Show How our Internet Habits Have Changed
It is essential for a business owner to have a mobile-friendly website; to not have one means they will get left behind. If you?re still not convinced, here are some more facts for you to ponder:
- More internet capable mobile devices are getting sold than PCs at the current time.
- 86% of mobile device owners use them while watching television
- 29% of mobile users will be happy to scan a mobile tag to get coupons
- 50% of mobile owners use their phones for internet searches
It?s exactly how Martell says: Mobile internet is a game changer when it comes to marketing. Our internet usage patterns have changed; instead of looking at the yellow pages, calling information or even waiting to get home to look up the information on our desktop or laptop computers, we want our information immediately.
Get in Early and Strike
There are two sayings here which perfectly illustrate the present-day situation when it comes to mobile marketing: the early bird catches the worm, and strike while the iron is hot. Businesses that establish their presence early with mobile-friendly websites, whether it?s a business that tells you how to order personal check packages, or a sports memorabilia website, will attract the greatest amount of traffic; and as of now, demand for mobile-friendly sites is sky high and will only continue to grow in the future as more and more people connect to the internet with their phones and other devices.
Strike while the iron is hot and ensure your website is mobile friendly; you?ll see how much your business will grow.
About the Author
James Martell is an online marketer and owner of The School of Internet Marketing. He is a huge Disneyland fan from White Rock, B.C. where he lives with his wife and two remaining kids still at home. While sipping a cup of his favorite Tim Hortons coffee, James prepares articles on many topics and uses websites such as www.personalchecksplus.com and those of other small businesses to research for topics on how to better your business online.
Source: http://reviewster.com/how-mobile-devices-are-used-marketing-381/
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