A Facebook contests are very popular among businesses and consumers alike. Effective social marketing is not just about how many times you post or how large your fan base is, but is also about how engaged your fans are with your brand. This is where running contests or promotions on Facebook can help your business.
Contest or sweepstakes offer a great way for businesses to engage with their audience and grow their customer-base. If used correctly, a contest or promotion on Facebook can provide a boost to your Facebook marketing efforts.
The benefits of Running Contests on Facebook
Contests and promotions allow businesses to go beyond simple status updates on Facebook. Contests help grab the attention of users and can be a valuable asset to complement your Facebook posting strategy. ?You can use these tools to create contests with many interactive features that will get the most attention and engagement.
Running contests, give-aways, sweepstakes or other promotions on Facebook offers the following benefits for a business:
- Get more likes on Your company?s Facebook Page
- Acquire new leads and customers through promotions and apps
- Contests also offer a great way to reward your loyal fans on social media
- Contents allow you to identify who your most engaged users and influencers are
- Contests are a great way to engage your audience on social media
- Contest are also easily accessible and popular om mobile, providing a great way to tap into this ever-increasing user-base
- Gain actionable insights to assist ?your overall strategy
- Benefit from extra exposure and attention for your business
Furthermore, if your contest becomes popular, your business will also benefit from widespread exposure and attention for your brand.
There are several tools that businesses can take advantage of to create Facebook contests and promotions. You do not need to spend a lot of time or resources. Here are some tools that can help you get started.
Have you considered using a Facebook contest? Contests are very popular on social media among businesses and consumers alike. Businesses, small and large, from every niche are profiting from this trend. It has become one of the most effective ways to engage with your audience on social media. ?One of the best things that makes contests attractive to users is a free gift or give-away that is typically associated with a contest.
Types of Contests
Facebook contests can range from simple sweepstakes, Surveys and market research, voting contests where users can vote for an option offered by the administrator, or Photo, video and story contests where users upload their content and your business or the community then votes to select a winner.
The prize or give-away offered by contests is one of the main attraction behind the popularity of contest on Facebook. Prizes can range from a simple eBook, free software or subscription, a fully paid vacation, gift vouchers or even a huge cash reward.
Facebook Contest Rules & Regulations
If you wish to run a giveaway, contest, sweepstakes, or any other type of promotion on your Facebook Page, it?s a good idea to familiarize yourself with Facebook?s terms and regulations concerning contests and promotions. This is very important because if you break the rules, your Facebook page can be taken down and you will lose all the hard work that you have put into building your following and engaging your fan base.
The most important rule to consider is that if you run a promotion on Facebook, you must run it on a Canvas Page or a Page App. You cannot run the promotion on your timeline or profile page. You can read the full terms on Facebook?s Terms document
How to Create Contests?
Facebook?s rules only allow you run contests or promotions on a separate Canvas Page or a Page App instead of on your timeline. As a result, the easiest and most common approach for your business is to choose and install a sweepstakes or contest app that?s right for your promotion. There are many such apps available on Facebook that your business can take advantage of. You can use these tools to create contests with many interactive features that will get the most attention and engagement from users. All you need to do is search the apps section of Facebook and find one for your needs.
Most contest apps incorporate various types of promotions and features that you can use to create engaging and appealing contest which you can then add to your Facebook page and promote on your company?s website or blog.
Alternatively, if you wish to develop a custom contest yourself then you can create a custom landing page for your contest and host in anywhere so that it can be accessed online via a link. You can then create a custom app using Facebook?s app wizard to display your contest in an iframe and install the custom app on your Facebook page.
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Source: http://www.kronikmedia.co.uk/blog/facebook-contests-and-promotions/6264/
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