Facebook Lets Advertisers Tap Purchase Data Partners To Target Customers, Categories Like Car-Buyers

Through new partnerships with top online and offline purchase data providers Datalogix, Epsilon, Acxiom, and BlueKai, Facebook is allowing advertisers to target hashed lists of existing and potential customers, and categories like role-playing gamers or soda drinkers. This expansion of Facebook's Custom Audiences program could rake in revenue and attract businesses by matching ads to real spenders

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